The Iams pet food brand is produced and manufactured by Mars, Inc., the sixth largest privately held company in the U.S., according to Forbes magazine. The Iams Company was started in 1946 by Paul Iams, an animal nutritionist, and it was operated out of a small feed mill in Dayton, OH. By 1950, Iams had developed the world’s first animal-based protein dry dog food product – it was called Iams 999. By 1969, Iams had released the Eukanuba brand which is still sold today. The company was turned over to Clay Mathile in 1982 and sold to Proctor &Gamble in 1999 and, in 2014, it again changed hands as the company was sold to Mars, Incorporated. Today, the Iams brand is produced by Spectrum Brands in Europe and Mars, Inc. in the U.S.
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Though many of Iams’ products are marketed as being all-natural or made with high-quality ingredients, the ingredients list on the product labels sometimes tell a different story. For the most part, the Naturals line appears to be made with quality ingredients like real chicken, meat meals, whole grains, and fresh fruits and vegetables. The Premium Protection line is marketed as Iams’ “most advanced nutrition ever”. A quick review of the ingredients list, however, shows a number of questionable ingredients like chicken by-product meal and corn meal as well as a lack of probiotics and chelated minerals. The Veterinary Formula line is designed for dogs with specific dietary or medical needs and the ingredients seem to provide decent nutrition but the Iams So Good! line of dog foods is full of corn and soy products, not to mention by-product meals instead of whole protein sources.